Fall Catalog

Tasked as the Lead Art Director for the pitch team, the never-been-done-before Fall Catalog was awarded to our company.

The 84-page catalog was the first to position Bed Bath & Beyond as a true competitor in the home furnishings business while maintaining the retailer's dominance in kitchen appliances and gadgets. In a record three months we took this catalog from concept to print. Based on the clients positive reaction, the distribution increased from five hundred thousand customers to five million customers.