Midmark Portugal Event

The purpose of this project was to excite the Midmark Dental reps about their amazing opportunity to earn a Midmark-paid trip to Lisbon, Portugal in 2018. A monthly mailer or e-blast that was sent out to all the dental reps as a way to entice them to sell more and qualify for the trip.


The "Wishful Thinking" concept highlights the ideas most people wish for in a dream vacation--adventure, sun, delicious food--and shows them how achieving the trip will give them everything they've wished for. Our goal is brief, fun descriptions and an engaging presentation of the destination to not only get their attention, but make them believe this is a place they must see and that selling is the way to get there! 


The reps sell dental equipment but ultimately they bring smiles to peoples faces, contributing to the well-being of others. We remind them of this by bringing that idea to life with the illustration of a smiley face. These smiles hold the adventures that await them.